Baker Tilly

Senior Marketing Associate - Demand Generation

Job Locations US-IL-Chicago | US-WI-Madison | US-WI-Milwaukee | US-MN-Minneapolis
Job ID


Baker Tilly Virchow Krause, LLP (Baker Tilly) is a leading advisory, tax and assurance firm whose specialized professionals guide clients through an ever-changing business world, helping them win now and anticipate tomorrow. Headquartered in Chicago, Baker Tilly, and its affiliated entities, have operations in North America, South America, Europe, Asia and Australia. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 145 territories, with 34,700 professionals. The combined worldwide revenue of independent member firms is $3.6 billion. Visit or join the conversation on LinkedInFacebook and Twitter.


The Senior Marketing Associate is responsible for the coordination of marketing activities to support go-to-market plans and other growth initiatives. This professional also executes work in response to supporting various marketing and business development opportunities and initiatives. The senior marketing associate works closely with the marketing director and/or senior marketing manager and marketing manager in support of marketing tactics and initiatives. This includes project planning and execution of demand generation and nurturing campaigns, sponsorships, events, speaking engagements, thought leadership content, webinars, e-mail marketing, and press releases; sales collateral and advertising; and presentation development to support webinars, videos or speaking engagements.


It’s an exciting time to join Baker Tilly!


Baker Tilly Annual Report 2018 


Baker Tilly is an equal opportunity/affirmative action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.


1. Marketing Plan Execution

  • Develop, coordinate, and execute marketing tactics and initiatives in support of strategic go-to-market plans and revenue growth objectives
  • Align marketing activities with relevant marketing strategy, positioning and messaging
  • Leverage content assets to support go-to-market plans and revenue growth initiatives which may include, but are not limited to, demand generation campaigns, thought leadership, webinars, sponsorships, special events, seminars, trade show exhibits, advertising, social media and communications
  • Maximize target audience engagement through the appropriate strategic marketing channels
  • Ensuring accuracy and compliance with firm guidelines and brand standards
  • Customize content that supports formal presentations to clients, prospective clients, and referral sources
  • Develop and/or customize communications to clients, prospects, and internal staff
  • Conduct online and database research, as requested
  • Effectively leverage client testimonials, client video testimonials and case studies in go-to-market activities
  • Assist with public relations article placement and interview opportunities   
  • Recommend specialized strategies for thought leadership and story ideas
  • Evaluate results and marketing return on objective
  • Collaborate with colleagues as appropriate to plan and execute work
  • Utilize marketing department shared resources as appropriate to help execute initiatives
  • Continuously expand knowledge base in assigned specialized industries or services

2. Provide other marketing support as needed

  • Work with teams to ensure the accuracy of client and prospect lists
  • Assist with lead management activities, as needed
  • Provide support with, as requested
  • Participate in marketing task forces and special projects

3. Perform and utilize research, as requested

  • Conduct online research to support demand generation and go-to-market activities
  • Monitor trends and business issues

4. Participate in professional organizations and independent study, integrating new knowledge, skills, and best practices into daily work and share with colleagues as appropriate.  Participate in marketing taskforces and special projects as assigned


  • Bachelor's degree in marketing, communications, English, journalism or related field required
  • Minimum of 3 years marketing project planning and execution experience required
  • General understanding of digital marketing and marketing automation concepts
  • Demonstrated experience in executing marketing plans. Excellent written and verbal communication skills. Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused environment. High level of attention to detail
  • Knowledge of marketing tools and techniques. Excellent Microsoft Office Suite skills. Experience with Adobe Creative Suite, business-related social media, and marketing automation tools preferred
  • Requires professionalism, diplomacy, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management
  • Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused, collaborative and fast-paced environment. High-level verbal and written communication skills. High attention to detail

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