Baker Tilly

  • Marketing Associate

    Job Locations US-WI-Madison
    Job ID
    10854
    Category
    Marketing
  • Overview

    Baker Tilly Virchow Krause, LLP (Baker Tilly) is a nationally recognized, full-service accounting and advisory firm whose specialized professionals connect with clients and their businesses through refreshing candor and clear industry insight. With approximately 2,700 employees across the United States, Baker Tilly is ranked as one of the 15 largest accounting and advisory firms in the country. Headquartered in Chicago, Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 147 territories, with over 33,000 professionals. The combined worldwide revenue of independent member firms is $3.4 billion.

     

    The marketing associate is primarily responsible for assisting with marketing activities that execute the strategic marketing plans of one or more specific industries or service lines. The marketing associate provides hands-on assistance for a wide range of marketing strategies, tactics and initiatives in support of other market facing activities and assists the marketing team through delegated work as requested.

     

    It’s an exciting time to join Baker Tilly!

     

      

    Baker Tilly Annual Report 2017 

    Responsibilities

    Provide support for a wide range of marketing tactics and growth initiatives to help execute strategic marketing plans through activities such as: sponsorships, special events, seminars, trade show exhibits, meet-and-greet socials, communications and thought leadership

    • Assist with public relations opportunities and maintain up-to-date list of targeted media contacts. Assist with the generation of thought leadership and story ideas, monitor competitive news and develop specialized strategies for communicating other events.
    • Assist with the coordination and execution of activities to support demand generation, thought leadership promotion, sponsorships, special events, seminars, webinars, trade show exhibits, meet-and-greet socials, digital advertising, social media and internal communications
    • Assist marketing supervisor in maintaining up-to-date practice-specific proposal and presentation content, website content, collateral, case studies, testimonials, professional resumes, industry involvement, and other sales-supporting materials
    • Assist in the tracking of marketing return on investment
    • Utilize marketing department shared resources as appropriate to help execute initiatives
    • Participate in new business development/pipeline review meetings, as necessary
    • Ensure compliance with firm guidelines and brand standards
    • Continuously expand knowledge base in assigned specialized industries or services

    Provide other marketing support as needed

    • Ensuring the accuracy of data and opportunities in Salesforce.com
    • Participate in marketing task forces and special projects

    Perform competitive, company and industry research as needed

    • Conduct online and database research of specific companies, executives, and/or target lists
    • Create research reports
    • Conduct market and industry research

    Maintain and expand knowledge base in a variety of marketing areas

    • Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate

    Qualifications

    • Bachelor’s degree in marketing, communications, English, journalism or related field
    • Minimum of 1-3 years marketing experience, professional services environment preferred
    • Knowledge of marketing tools and techniques.  Experience with Adobe InDesign, Salesforce.com, business-related social media, Adobe Photoshop and Microsoft PowerPoint, Word and Excel
    • Proficient project management skills and the flexibility to prioritize multiple project requests simultaneously in a timely and efficient manner
    • Excellent verbal and written communication skills. Ability to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused environment. High level of attention to detail.
    • Previous professional services experience or marketing internship, preferred

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Become a Talent Insider to learn about new opportunities as they become available including job alerts, future events and industry updates.

    Baker Tilly Virchow Krause, LLP is an equal opportunity/affirmative action employer.